BWI: Bajaj Electricals Partners with Vector Consulting Group to revamp its Supply Chain

Press release from Business Wire India
Source: Vector Consulting Group
Friday, March 11, 2011 03:17 PM IST (09:47 AM GMT)
Editors: General: Consumer interest; Business: Accounting & management consultancy services, Business services, Electronic appliances & components, Energy companies
--------------------------------------------------
Bajaj Electricals Partners with Vector Consulting Group to revamp its Supply Chain
Vector Consulting Group enters into a multi-year engagement with Bajaj Electricals to implement Theory of Constraints

Mumbai, Maharashtra, India, Friday, March 11, 2011 -- (Business Wire India) -- Vector Consulting Group, one of the leading consulting firms specializing in Theory of Constraints (TOC) in India, has entered into a multi-year engagement with Bajaj Electricals Limited (BEL). Vector Consulting Group will be the implementation partner for transforming the supply chain of Bajaj Electricals using the TOC principles.

Speaking about this initiative, Puneet Kulraj, Founding Director, Vector Consulting Group said, "The solution will help all the suppliers and channel partners of Bajaj Electricals substantially improve their inventory turns. It will help Bajaj Electrical penetrate the market with full reach and range; backed by the company's ability to provide unparalleled availability at dramatically reduced inventory levels. "

"The typical supply chain, vendor management and trade management practices of the industry are based on principles of Win-Lose which eventually deteriorates to Lose-Lose, said R. Ramakrishnan, Executive Director, Bajaj Electricals Ltd. Using the TOC principles we aim to establish a true Win-Win partnership where every partner, our vendors, our trade partners, our customers and Bajaj Electricals stands to gain significantly. We aim to improve fill rates, reduce stock outs, reduce inventories, and improve dealer and vendor ROI while significantly growing revenues and profits."

Through Theory of Constraints, Bajaj Electricals intends to redefine paradigms of managing the supply chain right from vendors to channel distribution. By implementing Theory of Constraints Bajaj Electricals Ltd will have an enterprise-wide impact on its consumer focusing business units. These business units are appliances, fans, lighting, and Morphy Richards (India distribution of the UK-based brand).

About Vector Consulting Group:

Vector Consulting Group is the leader of TOC consulting in India. It engages with organizations to bring about quantum improvements in sales and bottom -line using the supply chain as the key leverage.

About Bajaj Electricals:

Bajaj Electricals Limited (BEL), a 72 year old trusted company with a turnover of Rs. 2252 crores, is a part of the US $ 7 billion (over Rs 30,000 crores) "Bajaj Group". Bajaj Electricals Limited has six strategic business units - Engineering and Projects, Appliances, Fans, Luminaires, Lighting and Morphy Richards. Bajaj Electricals has 19 branch offices spread in different parts of the country besides being supported by a chain of about 1000 distributors, 4000 authorized dealers, over 4,00,000 retail outlets and over 282 Customer Care centers. Bajaj Electricals has distribution arrangements with Trilux Lenze of Germany (for Luminaires), tie up with Delta Controls of Canada (for Building Management Systems) and Securiton of Switzerland (for security systems), Morphy Richards of UK and Nardi of Italy (for Appliances), Disney of USA & Midea of China (for Fans). The company has also invested in Starlite Lighting for manufacture of energy saving lamps (CFL).


CONTACT DETAILS
Chitra Achary, 20:20 MEDIA, +91 9967595142, chitra.achary@2020msl.com
Pallavi Bordoloi, 20:20 MEDIA, +91 9867696467, pallavi.bordoloi@2020msl.com

KEYWORDS
CONSUMER, CONSULTANCY SERVICES, BUSINESS SERVICES, ELECTRONICS, ENERGY

If you wish to change your Business Wire India selection please click on this link http://www.businesswireindia.com/media/news.asp and use your personal username and password to login.

Submit your press release at http://www.businesswireindia.com