BWI: UTV Interactive Consolidates its Operations

Press release from Business Wire India
Source: UTV
Wednesday, February 16, 2011 05:33 PM IST (12:03 PM GMT)
Editors: General: Consumer interest, Entertainment; Business: Advertising, PR & marketing, Business services, Electronic appliances & components, Information technology; Technology
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UTV Interactive Consolidates its Operations


Mumbai, Maharashtra, India, Wednesday, February 16, 2011 -- (Business Wire India) -- UTV Interactive, the digital arm of UTV Group announced today, that it has consolidation its operations within the division. The consolidation of operations has been initiated to take advantage of the burgeoning interactive entertainment and to create synergies within the company so as to streamline and bring in more efficiency.

Lavina Tauro, earlier, Vice President - Mobile Content and IVR, will now Head the mobile division - 2G for UTV Interactive. Sameer Pitalwala who has been recently appointed as business head- 3G will continue to handle all 3G initiatives for the division.

While Zarina Mehta who is currently the Chief Creative Officer for UTV Broadcasting, will also play the same role for UTV interactive. The consolidation will call for all these heads reporting into MK Anand, CEO, UTV Interactive, who is also currently the CEO for UTV Broadcasting, the broadcasting arm of UTV. These key personnel in their new capacities will continue to operate with their respective existing teams in the division.

Speaking on this development, MK Anand, CEO, UTV Interactive, said, "UTV Interactive is on an aggressive growth path, where consolidation of our operations will work best and in favor of new business objective. With this we will be able to enhance our efficiency to create a stronger and more focused vision, scaling the business to the next level altogether.

About UTV Interactive

UTV Interactive, the digital arm of UTV, which officially came into the fold in May 2008, addresses digital space in domains such as business, finance, entertainment (TV, films, music), gadgets and technology. The Company has put together capabilities to deliver content for user specific devices. The youth have always been the primary target group for the Company and this focus is reiterated by the Company's focus on two devices that command maximum attention from the youth - the computer and the handset.


CONTACT DETAILS
Pallavi Deshmukh, UTV Group, 97699 56801, pallavi.deshmukh@utvgroup.com

KEYWORDS
CONSUMER, ENTERTAINMENT, MARKETING, BUSINESS SERVICES, ELECTRONICS, IT, TECHNOLOGY

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