BWI: Grohe adds Classic Black and White faucets to its Veris and Quadra Collection

Press release from Business Wire India
Source: Grohe India Pvt. Ltd. (GIPL)
Thursday, February 17, 2011 01:50 PM IST (08:20 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Household & personal care products & services, Real estate; Technology
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Grohe adds Classic Black and White faucets to its Veris and Quadra Collection


New Delhi, Delhi, India, Thursday, February 17, 2011 -- (Business Wire India) -- Grohe India expands its wide range of exclusive bath faucets with the introduction of its signature Veris and Quadra collections in Velvet Black and Moon White finishes in India. The addition of these unique finishes to the Veris and Quadra collections opens up various design possibilities enabling the creation of new and exciting bathroom schemes. These latest collections are available at exclusive Grohe stores across India. Veris and Quadra collections in Velvet Black and Moon White start at Rs. 22,000.

At the launch Mr. Mathew Job, Vice President & Managing Director Grohe India Pvt. Ltd commented, "The trend towards black and white faucets gained momentum with the launch of GROHE Ondus®. Since then, the demand from architects and designers for modern and distinctive finishes has increased. The addition of the exclusive Velvet Black and Moon White finishes provides for a classic yet contemporary appeal and a sense of sophistication, whilst delivering a luxurious experience to users."

Striking, Captivating and Inspiring Achromatic color schemes

The new color editions of Veris and Quadra faucets make a bold and an iconic statement resulting in a collection that will surpass future trends.

Moon White - pure and minimalist, the glossy white faucets are destined for architectural environments, where their cool looks can be fully appreciated. The high-gloss finish of Moon White commands attention and enables the creation of pure white bathing spaces which resonate calm and purity.

Velvet Black - bold and evocative, it can be used as an accent color against a background of neutrals. Paired with a richer palette of slates and plums the tactile finish reveals its sensual side. Velvet Black will bring depth and emotion to your bathroom - adding an air of indulgence and luxury to minimalist spaces.

Design highlights

The new surface finishes bring a fresh look to the characteristic shapes of Veris and Quadra and are offered across a range of faucet typologies. Chrome accents enhance their appearance and draw attention to the design details.

The graphic silhouette of Quadra's lever handle is enriched by the Velvet Black finish - its open shape highlighted by a band of sparkling chrome. In contrast, glossy Moon White enhances its modernist appeal.

Refined and pure, the Moon White finish adds vitality the sculptural lines of Veris. In Velvet Black, the chrome accents draw the eye to the functionality of the 'Joy Lever' - accentuating the transition from the faucet body to the handle.

Technical Highlights

Equipped with the patented Grohe SilkMove® technology, these beautiful faucets give precise control over water flow and temperature and provide the user with an enhanced ergonomic experience. The inclusion of this technology ensures a perfectly smooth performance over a lifetime of daily use.

Enduring finishes

The wet-painted lacquer surfaces are applied after the chrome plating process and have been subjected to several corrosion, adhesion and abrasion tests to ensure they retain their perfect looks for years to come. Both colors are actualized using a PVD finish, which is added after the chrome plating process - creating a resilient surface that resists germs, scratches and corrosion.

Exuding modernist appeal, the sensual Velvet Black and pure Moon White finishes bring with them the opportunity to create bathrooms that are sophisticated and truly individual.

The Veris and Quadra Velvet Black and Moonlight White collections are available at select showrooms across India. Find out where you can pick up these exclusive designs by calling on our toll free number: 1 800 102 4475.

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About Grohe AG

Grohe AG is headquartered in Düsseldorf, Germany and is world's largest manufacturer of single brand sanitary fittings. It employs close to 5100 employees worldwide, out of which 2600 are based in Germany. Grohe has six production plants of which three are located outside Germany, namely in Portugal, Thailand and Canada.

About Grohe India Pvt. Ltd. (GIPL)

Grohe India Pvt. Ltd. (GIPL) is a wholly owned subsidiary of Grohe, Germany and has completed four years of direct operations in India. In this time has acquired a significant position in the Indian market as one of the largest selling foreign brands. Grohe recently launched its first Indian 'Grohe Technology Centre' in Bangalore in November 2009. This centre is a great opportunity for people to come and experience the world of Grohe. Besides featuring the entire range of Grohe products, the Technology Centre also showcases the Grohe elements of Quality, Technology and Design.


CONTACT DETAILS
Kapila Sethi, Grohe India Pvt. Ltd. (GIPL), Kapila.Sethi@grohe.com
Tanya Singh, 20:20 MEDIA, +91 9910085036, Tanya@2020india.com
Mahima Caprihan, 20:20 MEDIA, +91 8800388440, mahima@2020india.com

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