Source: Store One
Tuesday, March 09, 2010 02:45 PM IST (09:15 AM GMT)
Editors: General: Consumer interest, Fashion, Lifestyle; Business: Advertising, PR & marketing, Business services, Retailers
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Store One Hosts the Formal Launch of Monisha Bajaj's Leisure Line
Unveils their Plan for Smaller Format Stores: 'BEST OF STORE ONE' in Delhi and NCR
New Delhi, Delhi, India, Tuesday, March 09, 2010 -- (Business Wire India) -- Creative Consultant, Store One, and a leading Indian designer Monisha Bajaj brings alive her brand, after a long sabbatical with a pristine yet chic spa and leisure line. Hand-picking the city's most stylish spa, R the Spa, Radisson, New Delhi, she unveils her Spring-Summer 2010 collection before the city's elite who take time off their power packed life style to sip a glass of wine, view Monisha Bajaj's stylish new line and also indulge in a relaxed spa session.
Monisha Bajaj re-launches her fashion label that will be available at 'Best of Store One', a series of niche, prêt stores, slated to open shortly across Delhi & Mumbai. Stand alone studios they will hand-pick and bring together the finest brands, Indian and global under one chic roof. The Monisha Bajaj label will also be one of the brands available in the already existing large format Store One Lifestyle stores in Pune and Nagpur. Says Anil Lepps, CEO, Store One Retail India Limited, "Backed by the success of the Store One model in Nagpur and Pune, we have decided to hand-pick the best selling brands available in those large format stores and offer them through smaller boutiques to the fashion conscious consumers of Delhi and Mumbai."
For the spring summer of 2010 Monisha Bajaj creates a collection in fluid, draped forms. She picks on a calming color palette of 'white going to earth'. Monisha creates free flowing shapes through careful pleating. It's a very romantic Roman look for the spa diva. Combining an earthen note to a very chic collection, she crafts a line that makes you one with nature. Says Monisha Bajaj, "This summer it is all about being stylishly simple. The diva look aligns with nature reflecting a calm and comfortable look of being one with your universe."
Refined detailing emerges in the inclusion of roses shaped out of natural fabrics and lined around then neckline. There are also textural treatments like plisse; pin tucks and neat pleating that give the garments a luxe appeal. A more off the shelf range created for the metro chic audience, this collection is high on the style quotient, simply so.
Monisha Bajaj creates fashion with a strong flavor. Her signature look is synonymous with underplayed chic. A versatile designer she is essentially a classicist who believes in adding the thrill of experimentalism into her design. Combining fine detailing with rich, natural textiles she includes embroidery for textural enhancement. Her silhouettes are functional yet feminine.
To download the photographs, please click on the links given below:
Fashion designer Monisha Bajaj & model turned actor Rahul Dev
Monisha Bajaj's collection on display
CONTACT DETAILS
Adrija Laha Mukherji, Corp. Comm. Manager, Store One, +91 (124) 3081804, Adrija.m@indiabulls.com
Richa Gupta, Goodword Media Services Pvt. Ltd, +91 (11) 40600910, richa@goodwordmedia.com
KEYWORDS
CONSUMER, FASHION, LIFESTYLE, MARKETING, BUSINESS SERVICES, RETAIL
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