BWI: Hypercity Launches its First Store in Punjab

Press release from Business Wire India
Source: HyperCITY
Monday, March 08, 2010 01:29 PM IST (07:59 AM GMT)
Editors: General: Consumer interest, Lifestyle; Business: Advertising, PR & marketing, Household & personal care products & services, Retailers
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Hypercity Launches its First Store in Punjab
Amritsar Now has its Very Own Hypercity!

Amritsar, Punjab, India, Monday, March 08, 2010 -- (Business Wire India) -- Hypercity, India's finest hypermarket chain launched its 1st store in Amritsar. The sprawling 1,00,000 sq. ft. store is situated at AlphaOne, on Main G.T. Road, Amritsar and offers a wide selection of innovative products sourced from both local and global markets, giving residents of Amritsar a chance to enjoy a truly international shopping experience. The store will have merchandise across categories viz. Food, grocery items, home appliances, clothing, children's toys, games and sports goods.

Speaking on the inauguration, Mr. BS Nagesh, Vice Chairman, Hypercity Retail (I) Ltd. said, "We feel truly blessed to launch Hypercity in Amritsar and offer the finest hypermarket experience in India. This is our first store in Punjab and also marks our foray into North India. Our brand promise of 'There's more to Discover' is truly leveraged in our unique offering of quality products across categories, at unbelievable prices and we're confident that Hypercity will resonate with the Amritsar customers".

Spread across 1, 00,000 square feet of shopping area, the new HyperCITY store will provide the audience of Amritsar an international ambience where they can shop in comfort in a large, modern and exciting environment. HyperCITY in Amritsar will carry a range of over 45,000 branded products catering to needs of the entire family. Customers will have the option to choose from a wide array of products in every category ranging from Fresh Produce, Food & Grocery, Home Care Products, Electronics & Home Appliances, Home-ware, Furniture, Apparel and Accessories, Lifestyle Products, Footwear and much more. At HyperCITY, one can get a taste of a scrumptious selection of breads, gourmet meats, seafood and foods from all over the world.

At HyperCITY, customers can 'discover' something new and exciting every time they walk into the store. The furniture section offers a range of stylish and contemporary furniture for your home at great value. Fully fitted concept rooms offer home solutions and ideas to customers. Sports enthusiast and health fitness conscious will find an exhaustive range of sports equipment from leading brands. With its wide selection of fashion clothing, accessories and footwear, HyperCITY offers everything that the customer needs to step out in style.

HyperCITY houses well-acclaimed international brands like Waitrose and Raleigh. The store has developed a suite of exclusive brands across all categories viz; Fresh Basket in Food, Ebano and Avorio in Home-ware, Maxit in Sports, Technix in Appliances, City, RiverInc in Fashion among others. They are available exclusively at HyperCITY which delivers increased value to customers by offering quality, uniqueness and price.

Now customers from Amritsar and beyond will get to discover more with HyperCITY.

About HyperCITY

HyperCITY Retail (India) Ltd. is part of the K. Raheja Corp. Group, a leader in the Indian retail sector. HyperCITY, a hypermarket in the true sense, is a 1,20,000 sq feet plus format and stocks a wide array of product categories-groceries, food, home needs, fresh food, garments, sports & fitness equipment, consumer durables-and offers time-pressed consumers more convenience, variety and value for their money, all under one roof. HyperCITY has won the prestigious U.S. International Design Awards, New York under the Large Format Specialty Store category for its first outlet at Malad in Mumbai.


CONTACT DETAILS
Rashmi Sharma, IPAN Hill & Knowlton, +91 (22) 22661755, rsharma@ipanhillandknowlton.com

KEYWORDS
CONSUMER, LIFESTYLE, MARKETING, HOUSEHOLD, RETAIL

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