The latest digital campaign from Dollar BigBoss, “Gym Ka King”, has been trending viral all over internet. Launched around first week of April, the campaign has set a new milestone in the history of Indian digital movement with over 35% engagements across all vertical.
To participate in this contest, one had to take a ‘selfie or photo’ wearing a Dollar BigBoss Gym Vest or any active wear, be it in gym or anywhere and upload it to Facebook or any other social media platform with a hashtag #GymKaKing. The brilliance of digital activation has embedded all the verticals to one website Bigbosskesath.com through the hashtag # to complete the participation. The winner of the contest will get to meet the brand ambassador of Dollar Bigboss, the iconic, Akshay Kumar, besides there are many other exciting prizes like iPhone 6, Moto E (2nd Gen), Lenovo A6000, gift vouchers, gym vests, etc.
Fitness is the new cool among young India and people within the age group of 15 to 35 has mostly participated in this most talked about online contest. The final process of selecting the winners are going on but individuals from countries like United States, Nepal, United Arab Emirates, Saudi Arabia etc are still trafficking in the micro site.
“Gym Ka King Contest is an extension of Dollar Bigboss’s new summer launch Bigboss Gym Vest with a purpose to connect with the fitness conscious, selfie addict generation. Fitness is the new cool among young India. No one wants to be a misfit anymore as consciousness for healthy lifestyle is on the rise. Naturally, we aim to strike this cord. For this campaign we have chosen digital domain as it is the most potent of all marketing media for young Indians. We have also come up with interesting videos in YouTube named as “Swasth Bharat Abhiyan” to support the campaign”, said, Mr Vinod Gupta, Managing Director, Dollar Industries Ltd.
The contest has generated huge response with a total impression of above 1.5 crore resulting in 1.5 lakh votes during the campaign.
About Dollar Industries:
Dollar Industries Ltd, is today amongst the top three hosiery brands in India. The company has four manufacturing units in Kolkata, Tirupur (TN), Delhi and Ludhiana. Dollar Industries enjoys a 15% market share in the branded hosiery segment in India. The company’s existing export markets are in Middle East and South East Asian countries. 
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