Parents no longer have to surf multiple app stores & video sites to discover apps games and videos for their kids. Finding relevant mobile content for kids just got easier with www.appystore.in - India's first & only Apps, Games and Video Store for kidsupto the age of 6yrs.It brings together mobile content curated specially for kids by age and learning areas. Appystore.in is being launched alongside Google's Initiative - The Great Online Shopping Festival 2014 (GOSF), in December 2014.
Appystore.in aims to help parents discover age relevant content that is safe for kids viewing and consumption.It focuses on 7 key learning areas based on the philosophy of “Smart Circle” for children. The 7 learning areas are Counting, Reading, Visual skills, Musical skills, Self awareness, Social awareness and Science awareness.The service has been developed keeping in mind the emerging class of users with smartphone devices and the increasing time that children spend on digital media already. The take-up of appystore.in is expected to be rapid considering the shipments of Android smartphones in the last one year have grown by 160% to approximately 5m activations per month.
With more than 3,000 apps, games and videos of freemiumas well as premium content across learning categories, appystore.inis accessible from all devices viz, mobiles, tablets and laptops or desktops at www.appystore.in. There is loads of free content available along with an option of monthly subscription through major mobile operators in the country which opens up unlimited downloads from the entire store.
Content on the store is sourced from some of the biggest names in the kids category and rated by experts.Popular characters in the kids segment such as Dora, ChhotaBheem, Akbar &Birbal, Pari are already part of the store.
Speaking on the launch, Mr. Badri Sanjeevi, CEO Mauj Mobile says, “As parents, we find it extremely difficult and time consuming to find age relevant and curatedapps and videosfor our children. The idea behind Appystore.in was to have a site with “fun-learning for kids” as the core philosophy. We are confident that Appystore.in will become a preferred destination for kids and parents alike in the months to come.”
Mr. SrinivasChilakalapudi, Chief Strategy Officer Tigris Entertainment (ChhotaBheem) said " We are thrilled to partner with Mauj Mobile for launch of Appystore.in which is an innovative effort to offer the best of apps and videos that enhance learning for kids and provide peace of mind to parents.With over 150 million mobile internet users in India, we aresure ChhotaBheem content on Appystore.in will bring in great value& learning to the users on their mobile devices."
About Mauj Mobile:
Mauj Mobile (www.mauj.com) is a global mobile media company with leadership in content and app marketplaces. With over 20mn monthly unique users, Mauj is one of the fastest growing mobile companies in India. Mauj has interests in two key verticals – entertainment and edutainment. In entertainment, the company operates Mobango (www.mobango.com), which is one of the largest independent appstores in the world for free apps, games and videos. In edutainment, Mauj runs Appystore.in (www.appystore.in) which provides subscription based curated content for kids up to 7 years of age. Mauj Mobile is a well recognized company with awards such as Red Herring and mBillionth Awards for Innovation. The company is part of People Group, which also owns leading brands such as Shaadi.com and Makaan.com, and has made investments in over 50 startups.
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