BWI: NIKE Launches New Limited-Overs Uniform for Team India

Press release from Business Wire India
Source: NIKE Inc.
Wednesday, October 09, 2013 08:44 PM IST (03:14 PM GMT)
Editors: General: Consumer interest, Fashion, Lifestyle, Sports; Business: Business services, Clothing & accessories, Retailers, Sports
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NIKE Launches New Limited-Overs Uniform for Team India
Indian national cricket team to sport new uniform against Australia for the One Day & Twenty20 Internationals

Rajkot, Gujarat, India, Wednesday, October 09, 2013 -- (Business Wire India) -- Nike, the official apparel sponsor of the Board of Control for Cricket in India (BCCI), today unveiled the new limited-overs Team India uniform that will debut in the much-anticipated India - Australia series in October. To showcase the latest edition of the striking contemporary blue uniform, India's Men in Blue, led by Mahendra Singh Dhoni, were present at Nike's launch event today at the Saurashtra Cricket Association Stadium, Rajkot, Gujarat.

Nike's new team kit draws inspiration from the passion and support fans have for cricket and their world champion national team. The uniform is a striking contemporary blue, with a textured, premium finish. Designed to enhance the modern requirements of the game and its players, the jersey has a dynamic fit tailored to the athlete's body, a result of 3D body mapping of the world's top athletes and insights gleaned from collaboration with the Indian Cricket team. Players expressed the desire for a jersey that moves with them and is comfortable enabling a complete focus on their game. The jersey is accented with a cutting edge graphic on the shoulders.

Bob Coombes, Vice President and General Manager, Nike India Pvt. Ltd., said "The country's love for the sport and its team is what drives us to deliver our very best in technology and design to Cricket India. This kit combines superior lightweight performance made from 100 percent recycled polyester, causing minimal impact on the environment while ensuring that the design aptly reflects the winning attitude of the team. We stay committed in our endeavor to deliver the best and continue to wish our Men in Blue greater success in the coming season."

In keeping with Nike's Better World philosophy, Team India's kit is constructed for the first time with 100 percent recycled polyester fabric that is lightweight, reinforced with increased stretchability and enhanced moisture-wicking capabilities. Improved ventilation zones provide additional comfort and cooling.

The first-ever four-way stretch pants for Team India complete the kit. The pants feature a more streamlined, shrink-wrap fit for better movement on the field. A new woven fabric has been introduced to help athletes move better and enhance durability.

Speaking on the occasion of the launch, Sanjay Patel, Hony. Secretary, BCCI, said, "Cricket unites India. Our passion for Cricket has made Team India stronger and scale great heights. Nike, our apparel sponsor, understands the demands of the game on the field, and the passion off the field that fuels the Indian team. Nike's new Limited-Overs kit embraces this understanding, while keeping innovation at the forefront."

The Team India kits are now available at select Nike retail and through Myntra.com.

About NIKE Inc.

NIKE, Inc. based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories, and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories. For more information, NIKE's earnings releases and other financial information are available on the Internet at http://investors.nikeinc.com and individuals can follow @Nike.

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Nike launches new limited - overs uniform for Team India
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Nike launches new limited - overs uniform for Team India


CONTACT DETAILS
Ashwin Kumar, Nike India Pvt. Ltd, +91 9632786829, ashwin.kumar@nike.com
Himanshu Raj, MSL Group, +91 9620024865, himanshu.raj@mslgroup.com

KEYWORDS
CONSUMER, FASHION, LIFESTYLE, SPORTS, BUSINESS SERVICES, CLOTHING, RETAIL

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