Press release from Business Wire India
Source: Smart Edge
Wednesday, February 13, 2013 10:08 AM IST (04:38 AM GMT)
Editors: General: Consumer interest, Entertainment, Lifestyle, People; Business: Advertising, PR & marketing, Business services, Information technology, Media & entertainment; Technology
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ISB-IIT Alumnus Announces Launch of MyShopMateT : India's First Mobile Application for Mall Shoppers
Hyderabad, Andhra Pradesh, India, Wednesday, February 13, 2013 -- (Business Wire India) -- Hyderabad based startup 'Smart Edge' today introduced MyShopMateTM - a geo-location based mobile application specially designed for mall shoppers and malls.
MyShopMateTM is a free mobile app on Android, iPhone & Blackberry platforms. It enables shoppers to explore their favorite malls on their fingertips and check out the latest offers & events running there. They can also find out further details like brands, store locations, food joints etc. in those malls.
Speaking on the occasion, Raj Kumar (Founder & CEO of Smart Edge - an alumnus of ISB Hyderabad & IIT Kharagpur) said, "We are delighted to launch our flagship mobile application MyShopMateTM - a one stop shop for all real time information a mall shopper is looking for. At the same time MyShopMateTM is redefining the conventions for malls and brands to connect and communicate with their customers. We have launched it on the Android platform and will be releasing iPhone & Blackberry versions soon."
Commenting on the launch, Rahul Chowdhury (Chairman & Chief Mentor of Smart Edge - a serial entrepreneur and an alumnus of Kellogg School of Management) said, "With increasing smartphone penetration in India, MyShopMateTM can change the way people shop and marketers communicate to their target audiences. After adoption of Facebook & online search as a marketing channel, innovative applications like MyShopMateT will bring the next level of disruption. Our vision is to make MyShopMateTM the destination for shoppers and the marketing channel of choice for malls & retailers."
MyShopMateTM has already partnered with some premier malls in Hyderabad, NCR, Mumbai and Bangalore. The initial roll out of MyShopMateTM caters to shoppers in Hyderabad and in next couple of months it will be rapidly rolled out for the Mumbai, Delhi & Bangalore markets. By end of next year, it will expand to other Tier I & II cities to truly become a pan-India mobile application.
For more information on application and to download visit, www.myshopmate.in
About Smart Edge
Smart Edge Marketing Private Limited is a Hyderabad based startup that conceives designs, develops and markets mobile apps; with a vision to make relevant, localized & personalized information available at a customer's fingertips leveraging mobile & web technologies.
It is founded & promoted by alumnus of Kellogg, ISB & IIT.
CONTACT DETAILS
Ravin Kapadia, Marketing Manager, Smart Edge, +91 9640322111, ravin.kapadia@myshopmate.in
Arpita Das, Operations Manager, Smart Edge, +91 9666901927, apita.das@myshopmate.in
KEYWORDS
CONSUMER, ENTERTAINMENT, LIFESTYLE, PEOPLE, MARKETING, BUSINESS SERVICES, IT, MEDIA, TECHNOLOGY
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