BWI: Now Avail an Array of Ethnic Sarees on Myntra.Com

Press release from Business Wire India
Source: Myntra
Thursday, September 13, 2012 02:15 PM IST (08:45 AM GMT)
Editors: General: Consumer interest, Fashion, Lifestyle, People; Business: Advertising, PR & marketing, Business services, Information technology; Technology
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Now Avail an Array of Ethnic Sarees on Myntra.Com
NINE YARDS OF PURE DELIGHT

Bangalore, Karnataka, India, Thursday, September 13, 2012 -- (Business Wire India) -- Myntra.com , the No. 1 online retailer of fashion and lifestyle brands, has expanded its range of apparels to sarees this September. With the largest in-season catalogue of clothes, footwear and accessories from over 350 leading brands , Myntra now offers 12 popular brands of sarees with FabIndia , Satya Paul, Satyavee Designs, Ambica Bridal Sarees to name a few.

The catalogue has incorporated a varied collection of sarees ranging from printed, lehanga choli to one minute sarees. These are available in a palette of colours to suit every occasion and need. All products sold are 100% authentic and will also be made available via Cash on Delivery as a payment option.

Mr. Ganesh Subramanian, Chief Merchandising Officer at Myntra.com, quoted, "In our effort to continuously expand our selection for fashion conscious discerning women customers of Myntra, we have launched a handpicked fine designer selection of sarees. Our selection caters to various needs including work, party and festivities. The collection maintains strong Indian roots with a contemporary touch. We will constantly change our design selection and offer a wide variety to preserve our customers' individuality."

Myntra is already witnessing consumer interest and traction in this category and expects to register daily sales averaging close to 1000 units within the next 30-45 days. More brands and designs will be added to further enhance this category.

About Myntra.com: Myntra.com is among the top e-commerce companies in India and is the largest online retailer of fashion and lifestyle products. Myntra has partnered with over 350 of the best fashion and lifestyle brands in the country such as Nike, Puma, Adidas, Lee, Levis, Pepe, Flying Machine, Arrow, Jealous 21, Fabindia, Biba, Global Desi, UCB, US Polo, etc. to offer a wide range in latest branded fashion and lifestyle wear. With the largest in-season product catalogue, 100% authentic product, cash on delivery and favourable return policies, Myntra has become the preferred online shopping destination in India.

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CONTACT DETAILS
Suruchi Jajoo, Myntra.com, +91 9739388168, Suruchi.jajoo@myntra.com

KEYWORDS
CONSUMER, FASHION, LIFESTYLE, PEOPLE, MARKETING, BUSINESS SERVICES, IT, TECHNOLOGY

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