Press release from Business Wire India
Source: Sony Entertainment Television
Wednesday, September 12, 2012 05:57 PM IST (12:27 PM GMT)
Editors: General: Consumer interest, Entertainment, Lifestyle, People; Business: Advertising, PR & marketing, Business services, Major diversified industrial groups, Media & entertainment, Telecommunications
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KBCSony.com Records One Million Page Views on its Opening Weekend
Mumbai, Maharashtra, India, Wednesday, September 12, 2012 -- (Business Wire India) -- The flagship site of India's most awaited game show 'Kaun Banega Crorepati' has received phenomenal response from its fans with the website crossing one million page views on its first weekend.
With our first crorepati in just 3 days, people have flocked to the site wanting to re-live ecstatic moments of Manoj Kumar on winning Rs. 1 crore. KBCSony.com not only offers a chance to catch up with such winning moments & full episodes, the website has a whole host of interesting features to keep the users engaged with the show.
Another immensely popular application being the KBC Web game offers the users a chance to experience the feeling of sitting on the hot seat!
Users can find out how much their favourite contestants have won & where they hail from through innovative applications like the KBC Heat Map and the Prize Meter.
Nitesh Kripalani, Senior Vice-President - New Media, Business Development and Digital/Syndication at Sony Entertainment Network, said, "We are ecstatic that in its first weekend, KBCSony.com has set a new benchmark in online entertainment in India by garnering one million page views. This has been a result of the combination of exclusive content and innovative features such as KBC Heat Map and Web Game that has given KBC fans an opportunity to engage with Kaun Banega Crorepati beyond television. We are hoping to engage even more fans across the country in the coming weeks."
Log on to www.KBCSony.com the one stop destination for all KBC fans.
You can also interact with more than 1, 50,000 fans on our official Facebook page.
About Sony Entertainment Television:
Sony Pictures Television (SPT) backs Multi Screen Media Private Limited, which is India's leading television network. It comprises of Sony Entertainment Television (SET), one of India's leading Hindi general entertainment channels; MAX, India's premium Hindi movies and special events channel, SAB; a family comedy entertainment channel; SIX, a premier sports entertainment channel, PIX, the English movie channel and MIX a refreshing Hindi music channel.
Since its launch in October 1995, SET has created a unique space for itself in the Indian Television industry. Pioneering new waves in television programming, with blockbuster movie premieres, big format non - fiction shows and an impressive array of fiction shows like Kaun Banega Crorepati, Entertainment ke liye Kuch Bhi Karega, Bade Acche Lagte Hain, Kuch to Log Kahenge, Parvarrish, CID and Crime Patrol.
Sony Entertainment Television has been providing strong platforms for over 700 brands to reach over 50 million households in India. In addition, Sony Entertainment Television is also available in US, UK, Africa, Europe, Canada, Australia, New Zealand, Singapore, Pakistan, Nepal, Bangladesh, Maldives, Malaysia, Indonesia, Fiji Islands and Seychelles. In total, SET influences over 300 million viewers in the Indian sub-continent, and the South Asian Diaspora worldwide.
Sony Entertainment Television is a part of the network of channels distributed by The One Alliance - a joint venture between Multi Screen Media Pvt. Ltd. and Discovery Communications India. Other channels in the One Alliance network include Sony HD, MAX, SAB, MIX, PIX, SIX, SIX HD, AXN, Animax, Aath, Discovery Channel, Discovery Channel Tamil, Animal Planet, TLC, Discovery Science, Discovery Turbo Discovery Kids and Discovery HD World, it also distributes the leading News network in the country - the TV Today Network channels - Headlines Today, Aaj Tak and Tez and the premium Sports' channels - Neo Prime & Neo Sports.
To view the photographs, please click on the links below:
KBCSony.com - Homepage
KBCSony.com - Unique Features like KBC Web game, Contestants Heat Map and Prize Meter
KBCSony.com - Facebook Page
For picture(s)/data to illustrate this release click below:
http://www.BusinessWireIndia.com/attachments/KBC1.JPG
KBCSony.com - Homepage
http://www.BusinessWireIndia.com/attachments/KBC2.jpg
KBCSony.com - Unique Features like KBC Web game, Contestants Heat Map and Prize Meter
http://www.BusinessWireIndia.com/attachments/KBC3.JPG
KBCSony.com - Facebook Page
CONTACT DETAILS
Kinjal Shah, Sony Entertainment Television, +91 9820909970, kinjals@setindia.com
Shreela Roy, IPAN Hill & Knowlton, +91 9820149119, sroy@ipanhillandknowlton.com
Shefali Mehta, IPAN Hill & Knowlton, +91 9819410990, smehta@ipanhillandknowlton.com
KEYWORDS
CONSUMER, ENTERTAINMENT, LIFESTYLE, PEOPLE, MARKETING, BUSINESS SERVICES, GROUPS, MEDIA, TELECOMMUNICATIONS
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