BWI: Sulekha.com Unveils New Brand Identity

Press release from Business Wire India
Source: Sulekha.com
Tuesday, February 21, 2012 03:20 PM IST (09:50 AM GMT)
Editors: General: Consumer interest; Business: Automotives, Business services, Information technology, Media & entertainment; Automotive
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Sulekha.com Unveils New Brand Identity
.Change Reflects its New e-Commerce Avatar

Chennai, Tamil Nadu, India, Tuesday, February 21, 2012 -- (Business Wire India) -- Sulekha.com, India's leading digital marketplace for local needs, has unveiled the new visual identity of its corporate brand. This change in brand identity reflects Sulekha.com's new avatar as an e-commerce company focused on local needs.

The new logo of the company sports an attractive metallic sheen and vibrant colours. The fonts used have a contemporary feel and are centered on simplicity and usability. The new tagline - "Delightful discoveries. Everyday." - captures Sulekha.com's renewed promise to its visitors to satisfy all their local information needs across multiple domains and delight them with new possibilities.

To launch its fresh brand identity and introduce its new e-commerce avatar, Sulekha.com is currently running a multi-city campaign with a host of above-the-line and below-the-line marketing activities, and will be spending Rs. 5 crore during the first month of the launch. The campaign uses 'fingertips' as a motif and features the tagline, "Everything you need in your city. At your Fingertips." This campaign amplifies the message that the numerous offerings of Sulekha.com can be accessed through multiple devices-PCs/laptops/tablets, mobile phones, smartphones, landlines-instantly and effortlessly.

Commenting on the new brand identity, Mr. Param Parameswaran, Chairman, Sulekha.com, said, "Sulekha.com is at an inflection point, having just metamorphosed into an e-commerce company. We have aggressive growth targets for FY13 and are investing heavily in enriching our database and expanding our offerings across multiple platforms. The new brand identity is designed to highlight our customer-centric approach. We want to become synonymous with local information needs in every city".

Sulekha.com recently won the award for the Best Multi Utility Website at IAMAI's (The Internet & Mobile Association of India) 2nd India Digital Awards for innovatively integrating multiple mechanisms such as business listings, classifieds, local search, deals, reviews/ratings and social media properties. Sulekha.com has been one of the fastest growing Indian Internet companies in terms of reach and revenue. As per the latest comScore rankings, Sulekha.com is the 5th largest Indian Internet site (in terms of unique visitors) in the country.

About Sulekha.com:

Sulekha.com is a global, interactive, internet and mobile platform for connecting Indians worldwide and serves them through a portfolio of industry-leading services. The company is headquartered in Chennai in India and Austin in North America. Sulekha.com has offices in Mumbai, Delhi, Hyderabad, Bangalore, Kolkata and New York. Please visit www.sulekha.com.

To view the photograph, please click on the link given below:

Sulekha.com's Fingertips Campaign
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CONTACT DETAILS
Geetha Raj, Sulekha.com, geetharajc@sulekha.net
Sowmith Mukund, Sulekha.com, sowmithm@sulekha.net
Nikhila Kesavan, Brandmap Communications, +91 9840124036, nikhila@brandmap.in
Divya Singh, Brandmap Communications, divya@brandmap.in, +91 9789882403

KEYWORDS
CONSUMER, AUTOMOTIVE, BUSINESS SERVICES, IT, MEDIA, AUTOMOTIVE

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