Source: Shell Lubricants
Friday, August 13, 2010 03:00 PM IST (09:30 AM GMT)
Editors: General: Consumer interest, Entertainment; Business: Automotives, Business services, Energy companies, Sports, Transport engineering; Automotive
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Shell Advance Offers Fans the Chance to Race Ducati MotoGP Riders
New Delhi, Delhi, India, Friday, August 13, 2010 -- (Business Wire India) -- Shell Lubricants, the global market leader in finished lubricants has launched its 'Can you keep up with me?' Global Promotion that will offer motorcycle fans from India the opportunity to travel to the 2010 Malaysian MotoGP race and compete against Ducati's MotoGP World Championship riders Casey Stoner and Nicky Hayden in a virtual race.
Not only will the lucky winners meet and have a chance to compete against the two World Champion riders on a MotoGP simulator, they will visit the Sepang MotoGP circuit to watch qualifying and the race. Along with seeing the future World Champion on track, the Shell Advance guests will have the opportunity to tour the MotoGP paddock and Ducati Corse garage to see the race team at work.
The winners will begin their experience by travelling to Kuala Lumpur in October 2010 as VIP guests of Shell Advance and Ducati Corse. While the MotoGP riders warm up for their afternoon session, the Shell Advance prize winners will also be warming up for their big competition on the MotoGP simulator. To participate in the contest, the customers have to SMS "Shell Advance"
'Every race fans talks about what it would be like to take on a World Champion and thanks to the close relationship Shell Advance enjoys with Ducati, we can bring fans a little closer,' said Mr. Donald Anderson, Country Head - Lubricants, Shell India Markets Pvt. Ltd. 'The Ducati Desmosedici GP10 is far too powerful to be left in the hands of amateur riders but this will give the fans a chance to compete against the best - it should be an unforgettable experience as well as good fun.'
The Grand finale will take place in Mumbai to identify 5 winners amongst the top 25 dealers / BikeServowners who then will get the chance to visit Moto GP in Sepang, Malaysia. Grand Finale would be an apt culmination to the exciting campaign. Reflecting the spirit of Moto GP and upholding brand essence of Shell Advance, the finale, though welcoming and comforting to the participants, would challenge them to the hilt, and keep them on their toes.
To reach closer to its customers, Shell Lubricants is running a marketing campaign including on-ground activation programs in bike clusters in India. The company has simultaneous trade offers for dealers & franchisees.
The 2010 'Can you keep up with me?' promotion is only possible through the close technical relationship that Shell Advance and Ducati share. Shell works tirelessly to find performance gains in its lubricants and fuels to ensure that Ducati can have every extra advantage on the race tracks of the world. An advantage that is instrumental in the development of Shell Advance's road products.
The contest is on till 31st of August, 2010 and the winners will be announced in September.
Shell Advance VSX is specially designed for riders of high-powered bikes who need superior oil to protect and keep a bike engine clean in all types of road conditions. It is a premium semi-synthetic lubricant exclusively developed for 4 stroke high powered bikes, providing superior performance and excellent engine protection.
Shell Advance Ultra is a unique fully synthetic lubricant exclusively designed to provide the ultimate performance for high performance bikes used in racing or high speed, long distance riding.
Shell Advance VSX4 10W-40
10W-40 Synthetic Based 4-stroke motorcycle engine oil
-- Shell Advance VSX 4 is a premium semi-synthetic lubricant exclusively developed for 4-stroke high-powered bikes, providing superior performance and excellent engine protection.
-- Specially designed for riders of high-powered bikes who need special oil that protects and keeps their bike engine clean in all types of road conditions.
-- The oil retains its viscosity for longer and reduces oil consumption.
-- Prevents clutch slippage and enables smoother gear change.
-- Provides superior responsiveness and excellent engine performance
-- It exceeds the requirements of international specification (API - SL and JASO MA) and all Japanese and European motorcycle manufacturers
Shell Advance Ultra 10W40
-- It is the best Shell 4-stroke motorcycle oil available and the perfect choice for riders who demand top performance and push their bikes to the limit.
-- The balanced friction technology used provides quick engine response without clutch slippage for smooth gearshifts and easy starting.
-- The technology has been proven in race and endorsed by leading motorcycle manufacturers, Ducati and KTM.
-- It exceeds the requirements of international specification (API - SL and JASO MA) and all Japanese and European motorcycle manufacturers.
Notes to Editors
-- The Shell Advance 'Can you keep up with me?' promotion is a Global Consumer Promotion run by Shell Lubricants. The method of entry depends on the territory and the prize is an exclusive trip to the Malaysian MotoGP Grand Prix to compete for the chance to race against Ducati's MotoGP riders in a simulated environment and remain in Malaysia to watch the rest of the weekend.
-- Shell has been one of the leaders in motor oil research for nearly 100 years, always at the sharp end of motorsport. Shell's technical partnership with Ducati has been instrumental in the development of Shell Advance, the only motor oil recommended by Ducati.
-- Technical information here based on local Shell Advance formulation and existing communication to customers:
http://www.shell.com/home/content/products_services/on_the_road/oils/advance/shell_advance.html
-- For the third consecutive year, Shell is the number one global lubricants supplier - selling more lubricants in 2008 than any other company in the world, with a 13% share of the market in volume terms (source: Kline & Company report: 'Competitive Intelligence for the Global Lubricants Industry, 2008 - 2018').
-- The term 'Shell Lubricants' collectively refers to Shell Group companies engaged in the lubricants business. They manufacture and blend products for use in a range of applications from consumer motoring to mining and power generation to commercial transport. Shell's portfolio of lubricant brands includes Pennzoil®, Quaker State®, Shell Rotella T, Shell Helix, Shell Advance, Shell Rimula, Shell Tellus, Monarch, a portfolio of car care products and Jiffy Lube®. Shell has leading lubricants research centres around the world: in the US, UK, Germany and Japan (joint venture with Showa Shell).
CONTACT DETAILS
Madhavi Kochar, 20:20 MEDIA, +91 9810788188, madhavi@2020india.com
Pooja Mehta, 20:20 MEDIA, +91 9811888423, poojamehta@2020india.com
KEYWORDS
CONSUMER, ENTERTAINMENT, AUTOMOTIVE, BUSINESS SERVICES, ENERGY, SPORTS, TRANSPORT, AUTOMOTIVE
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