BWI: RICHFEEL Introduces an Innovative Technology -- Hair Tissue Mineral Analysis (HTMA) for the First Time in India at Trident, Mumbai

Press release from Business Wire India
Source: Richfeel
Tuesday, November 10, 2009 05:40 PM IST (12:10 PM GMT)
Editors: General: Consumer interest, Fashion, Lifestyle; Business: Advertising, PR & marketing, Business services, Household & personal care products & services; Healthcare
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RICHFEEL Introduces an Innovative Technology -- Hair Tissue Mineral Analysis (HTMA) for the First Time in India at Trident, Mumbai


Mumbai, Maharashtra, India, Tuesday, November 10, 2009 -- (Business Wire India) -- -- HTMA is a safe and non-invasive test to measure the levels and comparative ratios of nutrients and toxic minerals found in the hair
-- It is a screening test to measure the levels of 37 minerals in the hair tissue
-- It provides valuable health information often not revealed in standard blood and urine tests
-- HTMA has been globally accepted by Doctors, Naturopaths and Nutritional therapists as one of the most valuable tool for everyday preventive healthcare

RICHFEEL Health and Beauty Private Limited - the pioneers of Trichology in India, is proud to bring HTMA for the first time in India partnered with Trace Elements, Inc. USA.

Dr. Apoorva Shah, Founder, RICHFEEL Health and Beauty Private Limited, India's first certified trichologists and beauty physician says, "Richfeel has always introduced innovative products after intensive and extensive R&D to give optimum value to our customers".

Dr. Shah further added "Minerals are equally important to nutrition as vitamins. Nutrition is not just vital to your overall health, but is important to the health of your hair as well. While our bodies need a variety of vitamins and minerals to support certain functions, there are specific ones that will promote healthy hair.

The hair is thus a reflection of your overall health and nowadays with consumers becoming more and more aware about their personal health and beauty, HTMA becomes a requirement. By interpreting the hair mineral test properly, one can construct a biochemical picture of the way the body is going to respond to stress.

This partnership with Trace Elements to introduce HTMA technology in India is another progressive step towards bringing innovative and quality technology for hair, beauty care and health assessment to our clients. The HTMA test is available at all 35 Richfeel clinics across the country."

How HTMA is useful to consumers??

-- HTMA could now be a part of your regular annual health check up
-- If you have problems related to hair that are not getting treated, HTMA can tell you the reason for the same and you could take preventive treatments based on this
-- It will also help you to lead a healthy life and affect your lifestyle by keeping a regular check on your body mineral/ nutrient composition

Dr. Watts, Director of Research, Trace Elements, Inc., Texas said, "Hair Tissue Mineral Analysis is a screening test to measure the levels of 37 minerals in the hair tissue. Over the last 15 years, HTMA has been an effective analytical test to measure the mineral content of the hair and body in the United States of America. The tests are performed with highly sophisticated detection equipment to achieve accurate and precise results."

Dr Watts further added at the press event, "In India, Richfeel is an authority on hair and therefore this partnership will bring optimum value to the Indian consumers who will get to avail the benefits of this test for the first time."

About Richfeel

Richfeel is India's first Trichology centre is the most advanced hair and scalp care centre in the country with presence across India and abroad. Founded by Dr. Apoorva Shah and Dr. Sonal Shah, India's first certified trichologists and beauty physicians, Richfeel is today a leading name among the international hair sciences community. They continue to research and innovate newer technologies that are ensuring trichological solutions achieve greater breakthroughs in the coming years.

The Richfeel trichology centre is India's first, most advanced hair and scalp treatment centre offering complete clinical care under one roof for all hair, and scalp related problems. Right from common hair disorders like hair loss, dandruff and baldness to uncommon diseases of the hair and scalp like alopecia, pseudopelade, lichen planus, trichotillomania and others.

Richfeel is associated with the Femina Miss India Pageant since 2001, as their official hair and scalp care consultants.

Richfeel Customer Care no: +91 22 66778877.

To view the photographs, please click on the links given below:

Inc, Texas, Dr.Apoorva Shah & Dr. Sonal Shah-Founder, Richfeel, Dr.Ashit Shah, Head of Trichology and Geetanjali Chitale, Nutritionist at the Press Conference

Dr Watts, Director of Research Trace Elements Inc, Texas Addressing Q&A

Dr. Apoorva Shah Discussing HTMA Reports
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CONTACT DETAILS
Kavita Bhaskaran, Sampark Public Relations, +91 9987355009, kavita.bhaskaran@sampark.com
Archana Pradhan, Sampark Public Relations, +91 9820330505, archana.pradhan@sampark.com

KEYWORDS
CONSUMER, FASHION, LIFESTYLE, MARKETING, BUSINESS SERVICES, HOUSEHOLD, HEALTHCARE

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