BWI: Mahindra Kick-Starts Two-Wheeler Foray with Flyte

Press release from Business Wire India
Source: Mahindra & Mahindra Ltd.
Tuesday, May 05, 2009 03:16 PM IST (09:46 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Automotives; Automotive
Release no: 19866
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Mahindra Kick-Starts Two-Wheeler Foray with Flyte
Class-Defining Product will be Available Across 238 Dealerships

Chennai, Tamil Nadu, India, Tuesday, May 05, 2009 -- (Business Wire India) -- Mahindra & Mahindra Ltd. (M&M), part of the US $6.7 billion Mahindra Group, today introduced the Flyte as its first two-wheeler offering across all markets in India. This is part of the company's strategy following the acquisition of the business assets of Kinetic Motor Company in late 2008. With this foray, M&M now caters to customers across a wide portfolio of product categories ranging from two wheelers and three wheelers to utility vehicles, commercial vehicles and passenger cars.

The two-wheeler products will cater to the personal mobility requirements of customers across the country. Mahindra & Mahindra's stringent quality standards, which are a part of its customer centric approach, will be reflected in the Flyte.

Mr. Anoop Mathur, President - Two-wheeler Business, Mahindra & Mahindra Ltd, said, "The introduction of the Flyte marks the beginning of our two-wheeler foray. It will be our endeavour to present customers with more products that carry the quality and legacy of the Mahindra Group. We use the design and engineering services of all our affiliates including the Italy based Engines Engineering in all our product development work to give technologically superior products to our consumers. .

The Flyte is a 125cc automatic scooter that boasts of several class-defining features such as front fuelling, the largest storage space in its class and 4-in-1 anti-theft key. It has a powerful 125 cc engine and telescopic suspension which ensure a smooth ride. It will be available at 238 dealerships in tier 2 and 3 cities as the flagship model from Mahindra. This network will be increased over a period of time.

Mahindra is already the market leader in utility vehicles in India and makes a wide range of vehicles including MUVs, LCVs, passenger vehicles and three wheelers. The company offers customers over 20 models including new generation utility vehicles like the Scorpio and the Bolero. Over the years, Mahindra has been steadily growing in stature as an international automotive major with a footprint in several countries across the world.

About The Mahindra Group

The US $6.7 billion Mahindra Group is among the top 10 industrial houses in India. Mahindra is the market leader in multi-utility vehicles in India. It made a milestone entry into the passenger car segment with the Logan. Mahindra & Mahindra is the only Indian company among the top tractor brands in the world.

The Group has a leading presence in key sectors of the Indian economy, including the financial services, trade, retail and logistics, automotive components, after-market, information technology and infrastructure development. Mahindra has made an entry in the two-wheeler segment which will see the company emerge as a full-range player with a presence in almost every segment of the automobile industry.

Mahindra's Farm Equipment Sector is the proud recipient of the Japan Quality Medal, the only tractor company worldwide to be bestowed this honour. It also holds the distinction of being the only tractor company worldwide to win the Deming Prize. The US based Reputation

Institute recently ranked Mahindra among the top 10 Indian companies in its Global 200: The World's Best Corporate Reputations list.

Mahindra is also one of the few Indian companies to receive an A+ GRI checked rating for its first Sustainability Report for the year 2007-08.

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Flyte
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CONTACT DETAILS
Ms Roma Balwani, Vice President - Corporate Communication, Mahindra & Mahindra Ltd., +91 (022) 24975176, balwani.roma@mahindra.com
Mayur Shah, Adfactors Public Relations, +91 (022) 22049804 / +91 9702297900, mayur.shah@adfactorpr.com

KEYWORDS
CONSUMER, MARKETING, AUTOMOTIVE, AUTOMOTIVE

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